---
title: Connecting Google Analytics
description: "### Google Analytics - What It Does Connect Google Analytics to track visitor behavior and funnel performance: - See where visitors come from - Track conversion rates - Monitor device types - View traffic sources - Measure engagement metrics ###…"
url: "https://funneler.ai/guide/connecting-google-analytics/"
updated: "2025-12-18"
category: "API & Configurations"
---

# Connecting Google Analytics

### Google Analytics - What It Does

Connect Google Analytics to track visitor behavior and funnel performance:

- See where visitors come from
- Track conversion rates
- Monitor device types
- View traffic sources
- Measure engagement metrics

### How to Connect

**Step 1: Find Google Analytics Integration**

1. Go to **Integrations** page
2. Locate **"Google Analytics"** card
3. Click **"Connect"**

**Step 2: Authorize Access**

1. Sign in with your Google account
2. Select the Google account that has Analytics access
3. Click **"Allow"** to grant permissions:

- View Analytics data
- Access property list

**Step 3: Select Property**

1. Choose your **Analytics Account**
2. Select the **Property** (website) you want to track
3. Click **"Save Selection"**

**Step 4: Verify Connection**

1. Status changes to **"Connected ✅"**
2. Green indicator appears
3. Go to your **Dashboard** to see Analytics data

### What You'll See

Once connected, your dashboard displays:

- **Traffic Sources:** Organic, paid, social, direct
- **Device Breakdown:** Desktop, mobile, tablet percentages
- **Top Pages:** Most visited pages
- **Conversion Funnel:** Where visitors drop off

### Managing the Connection

**To disconnect:**

1. Go to **Integrations**
2. Find Google Analytics
3. Click **"Disconnect"**
4. Confirm removal

**To reconnect:**

1. Click **"Reconnect"**
2. Re-authorize if needed
3. Select property again

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