--- title: Creating a Google ads campaign description: "### Google Ads Campaign Funneler's advertising service creates and manages Google Ads campaigns for you. Our AI analyzes your business and builds optimized campaigns automatically. ### Requirements Before starting: - ✅ Active Funneler account - ✅ Website or landing page…" url: "https://funneler.ai/guide/creating-a-google-ads-campaign/" updated: "2025-12-18" category: "Google & Meta Ads" --- # Creating a Google ads campaign ### Google Ads Campaign Funneler's advertising service creates and manages Google Ads campaigns for you. Our AI analyzes your business and builds optimized campaigns automatically. ### Requirements Before starting: - ✅ Active Funneler account - ✅ Website or landing page - ✅ Business information ready - ✅ Advertising budget in mind ($500+ recommended) --- ### Step 1: Access Advertising Setup 1. Click **"Advertising"** in the sidebar 2. Select **"Google Ads"** tab 3. Click **"Create Campaign"** button If you don't see Advertising: - May require specific plan tier - Contact sales for access --- ### Step 2: Business Information Provide details about your business: **Company Details:** - **Business Name:** Your official company name - **Industry:** Select from dropdown - E-commerce - Services - SaaS/Software - Real Estate - Healthcare - Legal - And more… - **Website URL:** Your primary website - **Target Location:** Where your customers are - Country - State/Province - City - Radius Click **"Next"**. --- ### Step 3: Campaign Goals Tell us what you want to achieve: **Primary Goal:** - Generate leads (form submissions) - Get phone calls - Drive website traffic - Increase sales - Book appointments - Brand awareness **Target Audience:** - **Age Range:** 18-65+ (adjust for your market) - **Gender:** All, Male, Female - **Income Level:** Any, Upper 50%, Upper 30%, Upper 10% - **Interests:** Select relevant categories Click **"Next"**. --- ### Step 4: Keyword Research Our AI analyzes your business and suggests keywords: **AI-Generated Keywords:** ``` Primary Keywords (High Intent): - "digital marketing services san francisco" - "marketing agency near me" - "social media marketing consultant" Secondary Keywords (Medium Intent): - "online marketing help" - "marketing strategy services" - "small business marketing" Long-Tail Keywords (Specific): - "affordable digital marketing for small business" - "b2b marketing agency san francisco" ``` **Your Actions:** 1. Review suggested keywords 2. Remove irrelevant ones (uncheck) 3. Add custom keywords if needed 4. See search volume and competition **Add Competitor URLs:** Optional but recommended: 1. Enter competitor websites (up to 5) 2. AI analyzes their keywords 3. Discovers additional opportunities **Example:** ``` Competitor 1: competitor1.com Competitor 2: competitor2.com AI finds they rank for: - "marketing automation services" - "content marketing agency" Added to your campaign! ``` Click **"Next"**. --- ### Step 5: Budget & Bidding Set your advertising budget: **Monthly Budget:** - Drag slider to select amount - Minimum: $500/month - Recommended: $1,000-$2,500/month - Maximum: No limit **Budget Breakdown:** ``` Your Budget: $1,500/month Estimated Results: - 450-600 clicks per month - 45-90 leads (10-15% conversion) - $15-$25 cost per lead - 1,500-2,000 impressions per day ``` **Bidding Strategy:** - **Maximize Conversions:** Get most leads within budget (recommended) - **Target CPA:** Specific cost per acquisition goal - **Maximize Clicks:** Focus on traffic volume **Advanced Options:** - Daily budget cap - Dayparting (run ads specific hours) - Mobile vs desktop bid adjustments Click **"Next"**. --- ### Step 6: Ad Creative Our AI generates ad copy for you: **Generated Ads Preview:** **Headline Options (AI-generated):** ``` 1. "Expert Digital Marketing Services | Free Consultation" 2. "Grow Your Business | Digital Marketing Experts" 3. "Results-Driven Marketing | San Francisco Agency" ``` **Description Options:** ``` 1. "Transform your online presence with our proven marketing strategies. Get more leads and sales. Free consultation available." 2. "Award-winning digital marketing agency. SEO, PPC, Social Media. Serving San Francisco businesses since 2015." ``` **Your Actions:** 1. Review AI-generated copy 2. Edit if desired 3. Add your unique value propositions 4. Select your favorites (Google tests multiple variations) **Best Practices:** - ✅ Include call-to-action ("Call Now", "Get Quote") - ✅ Mention location for local businesses - ✅ Highlight unique benefits - ✅ Use numbers and specifics - ✅ Create urgency when appropriate Click **"Next"**. --- ### Step 7: Landing Page Choose where to send traffic: **Option 1: Use Your Website** - Enter specific landing page URL - Must be relevant to ads - Should have clear CTA **Option 2: Use Funneler Funnel** (Recommended) - Select existing chat or call funnel - AI qualifies leads automatically - Higher conversion rates - Integrated lead tracking **Example:** ``` Selected: "Marketing Services Chat Funnel" Benefits: ✅ AI qualifies leads 24/7 ✅ Books appointments automatically ✅ Seamless tracking ✅ Better ROI ``` **Landing Page Requirements:** - Mobile-friendly - Fast loading (under 3 seconds) - Clear headline matching ad - Obvious call-to-action - Trust signals (reviews, logos, guarantees) Click **"Next"**. --- ### Step 8: Review & Launch Review your campaign setup: **Campaign Summary:** ``` Campaign Name: San Francisco Digital Marketing Goal: Lead Generation Budget: $1,500/month Keywords: 45 keywords selected Ad Variations: 6 headlines, 4 descriptions Landing Page: Marketing Services Funnel Target Location: San Francisco Bay Area, 25 mile radius Estimated Monthly Results: - 500 clicks - 60-75 leads - $20-$25 cost per lead ``` **Payment:** 1. Click **"Proceed to Payment"** 2. Enter payment details (Stripe) 3. Authorize monthly billing 4. Campaign budget is separate from Funneler subscription **Launch Timeline:** ``` Today: Submit campaign 1-2 days: Google Ads account setup 2-3 days: Campaign review by our team 3-5 days: Campaign goes live 7 days: Initial results available ``` Click **"Launch Campaign"** to start! --- ### After Launch **What Happens Next:** **Day 1-2:** - Our team sets up your Google Ads account - Campaigns are built and configured - You receive confirmation email **Day 3-7:** - Campaigns go live - Initial learning period - Google optimizes delivery **Week 2+:** - Performance data available - AI makes optimizations - You see results in dashboard **Your Dashboard Access:** - View in **Advertising** > **Google Ads** - See clicks, impressions, costs - Track leads generated - Monitor campaign performance ---