---
title: Creating a Meta ads campaign
description: "### Meta Ads Overview Run ads on Facebook and Instagram with Funneler's managed service. Our AI creates and optimizes campaigns across Meta's platforms. ### What You Need Before starting: - ✅ Facebook Business Page (we help create if needed) -…"
url: "https://funneler.ai/guide/creating-a-meta-ads-campaign/"
updated: "2025-12-18"
category: "Google & Meta Ads"
---

# Creating a Meta ads campaign

### Meta Ads Overview

Run ads on Facebook and Instagram with Funneler's managed service. Our AI creates and optimizes campaigns across Meta's platforms.

### What You Need

Before starting:

- ✅ Facebook Business Page (we help create if needed)
- ✅ Target audience in mind
- ✅ Budget ready ($500+ recommended)
- ✅ Visual content (images/videos) optional but helpful

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### Step 1: Access Meta Advertising

1. Go to **"Advertising"** in sidebar
2. Select **"Meta Ads"** tab
3. Click **"Create Campaign"**

**First-time setup:**

- Connect your Facebook account
- Grant Funneler advertising permissions
- Select your Facebook Business Page

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### Step 2: Campaign Objective

Choose what you want to achieve:

**Available Objectives:**

- **Lead Generation:** Capture leads with Facebook forms
- **Traffic:** Send people to your website/funnel
- **Messages:** Start conversations in Messenger
- **Engagement:** Increase post likes, comments, shares
- **Conversions:** Drive sales or signups
- **Brand Awareness:** Reach new audiences

**Most Popular:** Lead Generation (recommended for most businesses)

**Example:**

Selected: Lead Generation Why: Collect contact info directly on Facebook without leaving the platform. Higher conversion rates.

Click **"Next"**.

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### Step 5: Budget & Schedule

Set your spending:

**Budget Type:**

- **Daily Budget:** Spend up to $X per day
- **Lifetime Budget:** Total campaign budget

**Recommended:** Daily budget for ongoing campaigns

**Budget Amount:**

Budget: $50/day ($1,500/month) Estimated Results: - 450-600 link clicks - 60-90 leads (10-15% conversion) - $16-$25 cost per lead - 18,000-25,000 impressions

**Schedule:**

- **Run continuously:** Always on (recommended)
- **Set end date:** Campaign stops automatically
- **Schedule hours:** Run specific days/times

**Example for Restaurant:**

Schedule: Custom Days: Thursday - Sunday (busy days) Hours: 10am - 8pm (operating hours) This saves budget by showing ads when people are deciding where to eat.

Click **"Next"**.

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**Payment:**

1. Click **"Proceed to Payment"**
2. Billing info (Stripe)
3. Authorize monthly subscription
4. Separate from Funneler plan cost

**Launch:**

Timeline: Today: Submit campaign 1-2 days: Meta review and approval 2-3 days: Campaign goes live 7 days: Initial results Note: Meta reviews all ads before running. Approval usually within 24 hours.

Click **"Launch Campaign"**!

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### After Launch

**Campaign Status:**

- **In Review:** Meta is reviewing
- **Active:** Running successfully
- **Rejected:** Doesn't meet ad policies (we help fix)
- **Paused:** Temporarily stopped

**Leads Delivery:**

- Leads sync to Funneler dashboard
- Email notifications for new leads
- Export anytime
- Integrate with CRM via Zapier

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