--- title: Managing your ads subscription description: "### Ads Billing - How It Works **Setup Fee:** FREE! - Covers campaign creation - Account setup - Initial optimization **Monthly Subscription:** - Management fee (varies by spend level) - Unlimited optimizations - Performance monitoring - Regular reporting **Ad Spend:**…" url: "https://funneler.ai/guide/managing-your-ads-subscription/" updated: "2025-12-18" category: "Google & Meta Ads" --- # Managing your ads subscription ### Ads Billing - How It Works **Setup Fee:** FREE! - Covers campaign creation - Account setup - Initial optimization **Monthly Subscription:** - Management fee (varies by spend level) - Unlimited optimizations - Performance monitoring - Regular reporting **Ad Spend:** - Paid directly to Google/Meta - Separate from management fee - Billed monthly - Can adjust anytime **Example Billing:** ``` Month: - Management: $300/month - Google Ad Spend: $1,500 - Total: $1,800/month ``` --- ### Accessing Billing View advertising charges: 1. Click **"Plans & Billing"** 2. Select **"Billing History"** tab 3. Filter by **"Advertising"** 4. See all charges: - Management fees - Ad spend - Setup fees **Invoice Details:** - Date - Description - Amount - Payment method - Download receipt --- ### Adjusting Your Budget **Increase Budget:** 1. Go to **"Advertising"** 2. Select your active campaign 3. Click **"Edit Budget"** 4. Increase daily or monthly amount 5. Click **"Save"** 6. Takes effect within 24 hours **Why increase:** - Campaign performing well - Want more leads - Seasonal demand - Competitive landscape **Decrease Budget:** 1. Same process as increase 2. Select lower amount 3. Save changes **Why decrease:** - Too many leads - Slow season - Budget constraints - Testing different channels --- ### Pausing Campaigns **Temporarily stop ads:** 1. Go to **"Advertising"** 2. Find campaign 3. Toggle **"Pause"** switch 4. Confirm **What happens:** - Ads stop immediately - No ad spend incurred - Management fee may still apply - Can resume anytime **When to pause:** - Vacation/holidays - Can't handle more leads - Making major website changes - Budget reallocation **Resume campaign:** 1. Toggle **"Active"** switch 2. Ads resume within hours --- ### Canceling Advertising Service **To cancel:** 1. Go to **"Advertising"** > **"Settings"** 2. Click **"Cancel Advertising Service"** 3. Select reason (helps us improve) 4. Confirm cancellation **What happens:** - Campaigns stop at end of billing period - Final invoice for remaining days - You keep all leads captured - Can restart anytime **Important:** - Give 30-day notice (per terms) - Download all data before canceling - Export campaign reports - Save lead information --- ### Changing Payment Method **Update card:** 1. Go to **"Plans & Billing"** 2. Click **"Payment Methods"** 3. Find advertising subscription 4. Click **"Update"** 5. Enter new card details 6. Save **Failed payments:** - Email notification sent - Grace period (3 days) - Campaigns pause if not resolved - Update payment to resume --- ### Viewing Invoices **Download receipts:** 1. Go to **"Plans & Billing"** > **"Billing History"** 2. Filter to advertising charges 3. Click **"Download Invoice"** (PDF) **Invoice includes:** - Company details - Invoice number - Service description - Itemized charges - Tax (if applicable) --- ## Viewing Campaign Results ### Advertising Dashboard Access performance data: 1. Click **"Advertising"** in sidebar 2. View overview dashboard 3. Select specific campaign for details **Dashboard Overview:** - All active campaigns - Total spend this month - Total leads generated - Average cost per lead - Click-through rates - Impressions --- ### Key Metrics Explained #### Google Ads Metrics **Impressions:** - How many times your ad was shown - Indicates reach and visibility **Clicks:** - Number of people who clicked your ad - Shows interest level **Click-Through Rate (CTR):** - Clicks ÷ Impressions × 100 - Benchmark: 2-5% is good - Higher = more relevant ad **Cost Per Click (CPC):** - Total spend ÷ Clicks - Industry average: $1-$50 - Varies by competition **Conversions:** - Leads, sales, or goals achieved - The ultimate metric **Cost Per Conversion:** - Total spend ÷ Conversions - Your lead cost - Track against customer lifetime value **Quality Score:** - Google's rating (1-10) - Higher = lower costs - Based on relevance, CTR, landing page **Example Dashboard:** ``` Campaign: "Digital Marketing Services" Period: Last 30 Days Impressions: 45,230 Clicks: 1,456 (CTR: 3.2%) Cost Per Click: $1.15 Total Spend: $1,674 Conversions: 78 leads Cost Per Lead: $21.46 Quality Score: 7/10 Status: ✅ Performing well ``` --- #### Meta Ads Metrics **Reach:** - Number of unique people who saw your ad - Different from impressions (one person, multiple views) **Impressions:** - Total times ad was displayed - Can be higher than reach (same person sees multiple times) **Frequency:** - Impressions ÷ Reach - How often same person sees ad - Benchmark: 1.5-2.5 is good - Higher = ad fatigue **Cost Per 1,000 Impressions (CPM):** - Cost to reach 1,000 people - Average: $5-$15 **Engagement:** - Likes, comments, shares, clicks - Shows ad resonance **Link Clicks:** - Clicks to your website/landing page - Different from post clicks **Leads:** - Forms submitted - Your conversion metric **Cost Per Lead:** - Spend ÷ Leads - Track against goals **Example Dashboard:** ``` Campaign: "Lead Generation - Facebook" Period: Last 30 Days Reach: 18,450 people Impressions: 32,890 Frequency: 1.78 CPM: $8.45 Link Clicks: 823 Leads: 67 Cost Per Lead: $22.39 Engagement Rate: 4.2% Status: ✅ Healthy metrics ``` --- ### Understanding AI Optimizations **What our AI does automatically:** **Bid Adjustments:** - Increases bids on high-converting keywords - Decreases bids on poor performers - Adjusts for time of day - Optimizes by device **Ad Rotation:** - Tests multiple ad variations - Shows top performers more - Pauses underperforming ads - Creates new variations **Audience Refinement:** - Identifies best-converting demographics - Expands to similar audiences - Excludes poor performers - Discovers new opportunities **Budget Allocation:** - Shifts spend to top campaigns - Reduces spend on underperformers - Balances across platforms - Maximizes ROI **You'll see:** - Before/after performance - Impact on results --- ### Troubleshooting Poor Performance **Low leads/high cost:** **Check:** 1. ✅ Landing page relevant to ads? 2. ✅ Clear call-to-action? 3. ✅ Targeting too broad or too narrow? 4. ✅ Ad copy compelling? 5. ✅ Budget sufficient for competition? **Solutions:** - Tighten targeting - Improve landing page - Test new ad creative - Adjust budget - Contact support for audit **Low impressions:** **Reasons:** - Budget too low - Targeting too narrow - Ads still in review - Quality score low **Solutions:** - Increase budget - Expand targeting - Wait for approval - Improve ad relevance **High spend, few results:** **Contact support immediately:** - Request campaign audit - Review targeting - Check for click fraud - Optimize landing page - May need strategy shift --- ## 🚀 Pro Tips **Maximize ROI:** 1. **Start Small, Scale Winners** - Test with modest budget - Identify what works - Scale successful campaigns 1. **Let AI Learn** - Give campaigns 2-4 weeks - Don't make drastic changes too soon - Trust the optimization process 1. **Quality Over Quantity** - Better to get fewer high-quality leads - Than many unqualified leads - Adjust targeting accordingly 1. **Align with Sales** - Ensure sales team can handle volume - Set realistic expectations - Track closed deals, not just leads 1. **Seasonal Adjustments** - Increase budget during peak seasons - Reduce during slow periods - Plan ahead for major events 1. **Test Continuously** - New ad creative monthly - Different audiences - Landing page variations - Budget allocations 1. **Track Beyond Platform** - How many leads became customers? - What's your actual ROI? - Lifetime value of customers - Attribution modeling --- **Last Updated:** December 10, 2024 **Version:** 1.0 *Turn ad spend into revenue with Funneler's managed advertising!* 📈💰