Creating a Google ads campaign

Google Ads Campaign

Funneler’s advertising service creates and manages Google Ads campaigns for you. Our AI analyzes your business and builds optimized campaigns automatically.

Requirements

Before starting:

• ✅ Active Funneler account
• ✅ Website or landing page
• ✅ Business information ready
• ✅ Advertising budget in mind ($500+ recommended)

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Step 1: Access Advertising Setup

1. Click “Advertising” in the sidebar
2. Select “Google Ads” tab
3. Click “Create Campaign” button

If you don’t see Advertising:

• May require specific plan tier
• Contact sales for access

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Step 2: Business Information

Provide details about your business:

Company Details:

• Business Name: Your official company name
• Industry: Select from dropdown
• E-commerce
• Services
• SaaS/Software
• Real Estate
• Healthcare
• Legal
• And more…
• Website URL: Your primary website
• Target Location: Where your customers are
• Country
• State/Province
• City
• Radius

Click “Next”.

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Step 3: Campaign Goals

Tell us what you want to achieve:

Primary Goal:

• Generate leads (form submissions)
• Get phone calls
• Drive website traffic
• Increase sales
• Book appointments
• Brand awareness

Target Audience:

• Age Range: 18-65+ (adjust for your market)
• Gender: All, Male, Female
• Income Level: Any, Upper 50%, Upper 30%, Upper 10%
• Interests: Select relevant categories

Click “Next”.

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Step 4: Keyword Research

Our AI analyzes your business and suggests keywords:

AI-Generated Keywords:

Primary Keywords (High Intent):
- "digital marketing services san francisco"
- "marketing agency near me"
- "social media marketing consultant"

Secondary Keywords (Medium Intent):
- "online marketing help"
- "marketing strategy services"
- "small business marketing"

Long-Tail Keywords (Specific):
- "affordable digital marketing for small business"
- "b2b marketing agency san francisco"

Your Actions:

1. Review suggested keywords
2. Remove irrelevant ones (uncheck)
3. Add custom keywords if needed
4. See search volume and competition

Add Competitor URLs:
Optional but recommended:

1. Enter competitor websites (up to 5)
2. AI analyzes their keywords
3. Discovers additional opportunities

Example:

Competitor 1: competitor1.com
Competitor 2: competitor2.com

AI finds they rank for:
- "marketing automation services"
- "content marketing agency"

Added to your campaign!

Click “Next”.

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Step 5: Budget & Bidding

Set your advertising budget:

Monthly Budget:

• Drag slider to select amount
• Minimum: $500/month
• Recommended: $1,000-$2,500/month
• Maximum: No limit

Budget Breakdown:

Your Budget: $1,500/month

Estimated Results:
- 450-600 clicks per month
- 45-90 leads (10-15% conversion)
- $15-$25 cost per lead
- 1,500-2,000 impressions per day

Bidding Strategy:

• Maximize Conversions: Get most leads within budget (recommended)
• Target CPA: Specific cost per acquisition goal
• Maximize Clicks: Focus on traffic volume

Advanced Options:

• Daily budget cap
• Dayparting (run ads specific hours)
• Mobile vs desktop bid adjustments

Click “Next”.

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Step 6: Ad Creative

Our AI generates ad copy for you:

Generated Ads Preview:

Headline Options (AI-generated):

1. "Expert Digital Marketing Services | Free Consultation"
2. "Grow Your Business | Digital Marketing Experts"
3. "Results-Driven Marketing | San Francisco Agency"

Description Options:

1. "Transform your online presence with our proven marketing strategies. 
    Get more leads and sales. Free consultation available."

2. "Award-winning digital marketing agency. SEO, PPC, Social Media. 
    Serving San Francisco businesses since 2015."

Your Actions:

1. Review AI-generated copy
2. Edit if desired
3. Add your unique value propositions
4. Select your favorites (Google tests multiple variations)

Best Practices:

• ✅ Include call-to-action (“Call Now”, “Get Quote”)
• ✅ Mention location for local businesses
• ✅ Highlight unique benefits
• ✅ Use numbers and specifics
• ✅ Create urgency when appropriate

Click “Next”.

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Step 7: Landing Page

Choose where to send traffic:

Option 1: Use Your Website

• Enter specific landing page URL
• Must be relevant to ads
• Should have clear CTA

Option 2: Use Funneler Funnel (Recommended)

• Select existing chat or call funnel
• AI qualifies leads automatically
• Higher conversion rates
• Integrated lead tracking

Example:

Selected: "Marketing Services Chat Funnel"

Benefits:
✅ AI qualifies leads 24/7
✅ Books appointments automatically
✅ Seamless tracking
✅ Better ROI

Landing Page Requirements:

• Mobile-friendly
• Fast loading (under 3 seconds)
• Clear headline matching ad
• Obvious call-to-action
• Trust signals (reviews, logos, guarantees)

Click “Next”.

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Step 8: Review & Launch

Review your campaign setup:

Campaign Summary:

Campaign Name: San Francisco Digital Marketing
Goal: Lead Generation
Budget: $1,500/month
Keywords: 45 keywords selected
Ad Variations: 6 headlines, 4 descriptions
Landing Page: Marketing Services Funnel
Target Location: San Francisco Bay Area, 25 mile radius

Estimated Monthly Results:
- 500 clicks
- 60-75 leads
- $20-$25 cost per lead

Payment:

1. Click “Proceed to Payment”
2. Enter payment details (Stripe)
3. Authorize monthly billing
4. Campaign budget is separate from Funneler subscription

Launch Timeline:

Today: Submit campaign
1-2 days: Google Ads account setup
2-3 days: Campaign review by our team
3-5 days: Campaign goes live
7 days: Initial results available

Click “Launch Campaign” to start!

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After Launch

What Happens Next:

Day 1-2:

• Our team sets up your Google Ads account
• Campaigns are built and configured
• You receive confirmation email

Day 3-7:

• Campaigns go live
• Initial learning period
• Google optimizes delivery

Week 2+:

• Performance data available
• AI makes optimizations
• You see results in dashboard

Your Dashboard Access:

• View in Advertising > Google Ads
• See clicks, impressions, costs
• Track leads generated
• Monitor campaign performance

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