Meta Ads Overview
Run ads on Facebook and Instagram with Funneler’s managed service. Our AI creates and optimizes campaigns across Meta’s platforms.
What You Need
Before starting:
- ✅ Facebook Business Page (we help create if needed)
- ✅ Target audience in mind
- ✅ Budget ready ($500+ recommended)
- ✅ Visual content (images/videos) optional but helpful
Step 1: Access Meta Advertising
- Go to “Advertising” in sidebar
- Select “Meta Ads” tab
- Click “Create Campaign”
First-time setup:
- Connect your Facebook account
- Grant Funneler advertising permissions
- Select your Facebook Business Page
Step 2: Campaign Objective
Choose what you want to achieve:
Available Objectives:
- Lead Generation: Capture leads with Facebook forms
- Traffic: Send people to your website/funnel
- Messages: Start conversations in Messenger
- Engagement: Increase post likes, comments, shares
- Conversions: Drive sales or signups
- Brand Awareness: Reach new audiences
Most Popular: Lead Generation (recommended for most businesses)
Example:
Selected: Lead Generation Why: Collect contact info directly on Facebook without leaving the platform. Higher conversion rates.
Click “Next”.
Step 5: Budget & Schedule
Set your spending:
Budget Type:
- Daily Budget: Spend up to $X per day
- Lifetime Budget: Total campaign budget
Recommended: Daily budget for ongoing campaigns
Budget Amount:
Budget: $50/day ($1,500/month) Estimated Results: – 450-600 link clicks – 60-90 leads (10-15% conversion) – $16-$25 cost per lead – 18,000-25,000 impressions
Schedule:
- Run continuously: Always on (recommended)
- Set end date: Campaign stops automatically
- Schedule hours: Run specific days/times
Example for Restaurant:
Schedule: Custom Days: Thursday – Sunday (busy days) Hours: 10am – 8pm (operating hours) This saves budget by showing ads when people are deciding where to eat.
Click “Next”.
Payment:
- Click “Proceed to Payment”
- Billing info (Stripe)
- Authorize monthly subscription
- Separate from Funneler plan cost
Launch:
Timeline: Today: Submit campaign 1-2 days: Meta review and approval 2-3 days: Campaign goes live 7 days: Initial results Note: Meta reviews all ads before running. Approval usually within 24 hours.
Click “Launch Campaign”!
After Launch
Campaign Status:
- In Review: Meta is reviewing
- Active: Running successfully
- Rejected: Doesn’t meet ad policies (we help fix)
- Paused: Temporarily stopped
Leads Delivery:
- Leads sync to Funneler dashboard
- Email notifications for new leads
- Export anytime
- Integrate with CRM via Zapier
