Managing your ads subscription

Ads Billing – How It Works

Setup Fee: FREE!

• Covers campaign creation
• Account setup
• Initial optimization

Monthly Subscription:

• Management fee (varies by spend level)
• Unlimited optimizations
• Performance monitoring
• Regular reporting

Ad Spend:

• Paid directly to Google/Meta
• Separate from management fee
• Billed monthly
• Can adjust anytime

Example Billing:

Month:
- Management: $300/month
- Google Ad Spend: $1,500
- Total: $1,800/month

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Accessing Billing

View advertising charges:

1. Click “Plans & Billing”
2. Select “Billing History” tab
3. Filter by “Advertising”
4. See all charges:

• Management fees
• Ad spend
• Setup fees

Invoice Details:

• Date
• Description
• Amount
• Payment method
• Download receipt

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Adjusting Your Budget

Increase Budget:

1. Go to “Advertising”
2. Select your active campaign
3. Click “Edit Budget”
4. Increase daily or monthly amount
5. Click “Save”
6. Takes effect within 24 hours

Why increase:

• Campaign performing well
• Want more leads
• Seasonal demand
• Competitive landscape

Decrease Budget:

1. Same process as increase
2. Select lower amount
3. Save changes

Why decrease:

• Too many leads
• Slow season
• Budget constraints
• Testing different channels

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Pausing Campaigns

Temporarily stop ads:

1. Go to “Advertising”
2. Find campaign
3. Toggle “Pause” switch
4. Confirm

What happens:

• Ads stop immediately
• No ad spend incurred
• Management fee may still apply
• Can resume anytime

When to pause:

• Vacation/holidays
• Can’t handle more leads
• Making major website changes
• Budget reallocation

Resume campaign:

1. Toggle “Active” switch
2. Ads resume within hours

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Canceling Advertising Service

To cancel:

1. Go to “Advertising” > “Settings”
2. Click “Cancel Advertising Service”
3. Select reason (helps us improve)
4. Confirm cancellation

What happens:

• Campaigns stop at end of billing period
• Final invoice for remaining days
• You keep all leads captured
• Can restart anytime

Important:

• Give 30-day notice (per terms)
• Download all data before canceling
• Export campaign reports
• Save lead information

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Changing Payment Method

Update card:

1. Go to “Plans & Billing”
2. Click “Payment Methods”
3. Find advertising subscription
4. Click “Update”
5. Enter new card details
6. Save

Failed payments:

• Email notification sent
• Grace period (3 days)
• Campaigns pause if not resolved
• Update payment to resume

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Viewing Invoices

Download receipts:

1. Go to “Plans & Billing” > “Billing History”
2. Filter to advertising charges
3. Click “Download Invoice” (PDF)

Invoice includes:

• Company details
• Invoice number
• Service description
• Itemized charges
• Tax (if applicable)

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Viewing Campaign Results

Advertising Dashboard

Access performance data:

1. Click “Advertising” in sidebar
2. View overview dashboard
3. Select specific campaign for details

Dashboard Overview:

• All active campaigns
• Total spend this month
• Total leads generated
• Average cost per lead
• Click-through rates
• Impressions

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Key Metrics Explained

Google Ads Metrics

Impressions:

• How many times your ad was shown
• Indicates reach and visibility

Clicks:

• Number of people who clicked your ad
• Shows interest level

Click-Through Rate (CTR):

• Clicks ÷ Impressions × 100
• Benchmark: 2-5% is good
• Higher = more relevant ad

Cost Per Click (CPC):

• Total spend ÷ Clicks
• Industry average: $1-$50
• Varies by competition

Conversions:

• Leads, sales, or goals achieved
• The ultimate metric

Cost Per Conversion:

• Total spend ÷ Conversions
• Your lead cost
• Track against customer lifetime value

Quality Score:

• Google’s rating (1-10)
• Higher = lower costs
• Based on relevance, CTR, landing page

Example Dashboard:

Campaign: "Digital Marketing Services"
Period: Last 30 Days

Impressions: 45,230
Clicks: 1,456 (CTR: 3.2%)
Cost Per Click: $1.15
Total Spend: $1,674
Conversions: 78 leads
Cost Per Lead: $21.46
Quality Score: 7/10

Status: ✅ Performing well

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Meta Ads Metrics

Reach:

• Number of unique people who saw your ad
• Different from impressions (one person, multiple views)

Impressions:

• Total times ad was displayed
• Can be higher than reach (same person sees multiple times)

Frequency:

• Impressions ÷ Reach
• How often same person sees ad
• Benchmark: 1.5-2.5 is good
• Higher = ad fatigue

Cost Per 1,000 Impressions (CPM):

• Cost to reach 1,000 people
• Average: $5-$15

Engagement:

• Likes, comments, shares, clicks
• Shows ad resonance

Link Clicks:

• Clicks to your website/landing page
• Different from post clicks

Leads:

• Forms submitted
• Your conversion metric

Cost Per Lead:

• Spend ÷ Leads
• Track against goals

Example Dashboard:

Campaign: "Lead Generation - Facebook"
Period: Last 30 Days

Reach: 18,450 people
Impressions: 32,890
Frequency: 1.78
CPM: $8.45
Link Clicks: 823
Leads: 67
Cost Per Lead: $22.39
Engagement Rate: 4.2%

Status: ✅ Healthy metrics

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Understanding AI Optimizations

What our AI does automatically:

Bid Adjustments:

• Increases bids on high-converting keywords
• Decreases bids on poor performers
• Adjusts for time of day
• Optimizes by device

Ad Rotation:

• Tests multiple ad variations
• Shows top performers more
• Pauses underperforming ads
• Creates new variations

Audience Refinement:

• Identifies best-converting demographics
• Expands to similar audiences
• Excludes poor performers
• Discovers new opportunities

Budget Allocation:

• Shifts spend to top campaigns
• Reduces spend on underperformers
• Balances across platforms
• Maximizes ROI

You’ll see:

• Before/after performance
• Impact on results

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Troubleshooting Poor Performance

Low leads/high cost:

Check:

1. ✅ Landing page relevant to ads?
2. ✅ Clear call-to-action?
3. ✅ Targeting too broad or too narrow?
4. ✅ Ad copy compelling?
5. ✅ Budget sufficient for competition?

Solutions:

• Tighten targeting
• Improve landing page
• Test new ad creative
• Adjust budget
• Contact support for audit

Low impressions:

Reasons:

• Budget too low
• Targeting too narrow
• Ads still in review
• Quality score low

Solutions:

• Increase budget
• Expand targeting
• Wait for approval
• Improve ad relevance

High spend, few results:

Contact support immediately:

• Request campaign audit
• Review targeting
• Check for click fraud
• Optimize landing page
• May need strategy shift

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🚀 Pro Tips

Maximize ROI:

1. Start Small, Scale Winners

• Test with modest budget
• Identify what works
• Scale successful campaigns

1. Let AI Learn

• Give campaigns 2-4 weeks
• Don’t make drastic changes too soon
• Trust the optimization process

1. Quality Over Quantity

• Better to get fewer high-quality leads
• Than many unqualified leads
• Adjust targeting accordingly

1. Align with Sales

• Ensure sales team can handle volume
• Set realistic expectations
• Track closed deals, not just leads

1. Seasonal Adjustments

• Increase budget during peak seasons
• Reduce during slow periods
• Plan ahead for major events

1. Test Continuously

• New ad creative monthly
• Different audiences
• Landing page variations
• Budget allocations

1. Track Beyond Platform

• How many leads became customers?
• What’s your actual ROI?
• Lifetime value of customers
• Attribution modeling

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Last Updated: December 10, 2024
Version: 1.0

Turn ad spend into revenue with Funneler’s managed advertising! 📈💰